STUDIO TOM ELSEY Art & Design Direction
POLO Chance the Rapper (2020)
When the 2020 lockdowns left retail stores empty and rendered traditional concerts impossible, Polo paired up with Chicago native and lifelong brand fan Chance the Rapper in and effort to bring fans and followers together virtually.

The result was an intimate performance broadcast live from Ralph Lauren’s Chicago flagship store that was edited and directed entirely remotely.

The full performance can be viewed on YouTube.

Agency: Polo Ralph Lauren
Location: Chicago, USA
POLO Chance the Rapper